Zacho Sports Center Awarded Mercury Marine Service Award
For a fifth consecutive year Mercury Marine has presented Zacho Sports Center of Chippewa Falls its prestigious Service Customer Satisfaction Index (CSI) Award for 2013.
Mercury Marine’s Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard or MerCruiser Sterndrive or inboard. Zacho Sports Center won the Service CSI Award for its ongoing commitment to providing exemplary customer service, based on the responses of customers who had warranty work performed at the dealership during the past year. A total of 63 out of 3500 North American dealers qualified for the Service CSI Award for 2013. Zacho Sports Center scored a 98.6 on a scale of 100 which puts the dealership in the top 1% of all Mercury dealers.
The CSI score for each dealer is measured and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. To be eligible for the Service CSI Award, a dealer must maintain a score of 90 or better out of 100 in the Service CSI survey. These surveys ask consumers to rate their overall service satisfaction with the dealership, rate their satisfaction with the Service Advisor at the dealership, and also indicate if they would re-visit the dealership again in the future
Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury’s Service CSI surveys are recognized through the awards program.
Zacho Sports Center operates a marine and powersports dealership in Chippewa Falls, WI and is locally owned and operated by Damin Zacho and Mike Emberson